After many years of blogging, Master Knitter Beth Brown-Reinsel decided to add full e-commerce to her knitting site aimed at fiber enthusiasts worldwide. In addition to downloadable patterns which she’s sold for years, she’s been able to add physical products such as her books and DVDs, knitting kits, and notions. This way, she can reduce her reliance on third-party marketplaces such as Etsy. The new Knitting Traditions site reflects her style and tastes, while adding full e-commerce capability and bringing the site up to date on the technical side. Knitting Traditions is now able to present many years worth of knitting resources in one place, including how-tos, inspirational posts, workshop information, and an array of unique products created or selected for her core audience.