Our clients old web site was not bringing in customers like it had in the past, and they were anxious to rectify the problem. Since the site was almost a decade old, we decided to start with look and feel, with a hefty dose of SEO work on the side. Although it's hard to make custom laboratory glass look sexy, we did our best, and added sufficient verbiage to satisfy Google. The site better conveys the image the company wants to convey to attract today's customers, and with SEO work ongoing, those customers are much more likely to see their site. It's a work in progress (as SEO always is), but we've established a better base of operations and the results are showing.