North Country Organics, an organic fertilizer manufacturer and distributor, woke up one day to discover that they had a ten year old web site. Once serviceable, even attractive, it had become something of a marketing liability. North Country’s goal was to look as good or better on the web as any of their competitors, with an up-to-date design and new, standards-compliant code. They had lots of great photos to work with, so to showcase the results side of their product line, we created a Flash intro to put on their home page. If there’s one thing we would do differently, it would have been to put the products in a database for easier management without a lot of files. But even without that add-on, the site achieves the goals of improving aesthetics, usability and organization. For a glimpse of the old site, click here.